Canon announced 3 new Hybrid Lenses today. The Hybrid Series Lenses, Canon RF 24-105mm F2.8 L IS USM Z Lens $2999, and Canon RF 35mm F1.4 L VCM $1499 have been incredibly popular as their auto focus is unmatched making them the perfect lens for shooting photos or videos. This much anticipated lenses help to round out Canon’s most popular lens line.
Canon RF 70-200mm F2.8 L IS USM Z Hybrid Lens
Launches 11/14/2024
$2,999
Answering the demand for an internally zooming, internal focus F2.8 telephoto zoom lens, Canon engineers listened to the market and delivered. Whether you are a sports photographer shooting against the glass at a hockey game, or balancing a camera and lens on a gimbal for a video production this 70-200 will definitely be a professionals “must have” in their kit. Taking the same build and case as the recently introduced and wildly popular RF 24-105 F2.8 L IS USM Z this lens will be a workhorse for both still and video creators. Photographers will notice the very short zoom ring rotation- making quick changes from 70-200mm with just a push or pull of your thumb. A manual, lockable iris ring is also added to this lens particularly for those video creators, but on the EOS R5 Mark II and EOS R1, will work for still photography also. The addition of two lens function buttons that are customizable as well as a control ring for even more function customization, allowing quick changes to lens or camera settings.
Canon RF 24mm F1.4 L VCM Lens
Launches 12/12/2024
$1,499
The RF24mm F1.4 L VCM is part of the expanding Hybrid lens series, targeting a wide range of still-image and video shooters, with a combination of wide-angle coverage, a fast f/1.4 maximum aperture, and excellent optical design. On a full frame camera this lens gives you a wide-angle look which has for decades been used to add drama to photos and videos, and has always been a very popular for establishing shots. On the video side, this lens really shines with a dedicated manual Iris ring, and a new linear focus motor called a VCM (Voice Coil Motor) that is virtually silent. The VCM works in tandem with a Nano USM on the floating focus unit for incredibly fast autofocus. And finally, focus breathing is barely noticeable on this incredibly versatile lens.
Canon RF 50mm F1.4 L VCM Lens
Launches 12/12/2024
$1,399
The RF50mm F1.4 L VCM is part of the expanding Hybrid lens series, targeting a wide range of still-image and video shooters, with a combination of standard-angle coverage, a fast f/1.4 maximum aperture, and excellent optical design. On a full frame camera this lens gives you a Standard-angle look which has for decades been the most “all-purpose” focal length for photos and videos. On the video side, this lens really shines with a dedicated manual Iris ring, and a linear focus motor called a VCM (Voice Coil Motor) that is virtually silent. The VCM works in tandem with a Nano USM on the floating focus unit for incredibly fast autofocus. And finally, focus breathing is barely noticeable on this incredibly versatile lens.
Canon RF-S7.8mm F4 STM DUAL Lens
$449
With the growth of the VR headset market, there is an excellent opportunity for Content creators to create CAMERA-CAPTURED content, and to expand their audience by creating 3D experiences with a level of 3D immersion not possible with traditional flat 2-dimensional content. And now you can capture and share our adventures, your daily explorations, memories and powerful portraits using this new Canon stereoscopic lens without spending thousands to make it a reality.