Sony Trade-In Bonus Credit

Sony has announced a huge trade-in bonus credit, when purchasing one of their eligible products like a Sony FX3. The best part of this credit is that it stacks with already existing instant rebates. By combing a rebate with a trade in credit you can save up to $500 on your purchase.

I recommend taking a look at the $500 savings on the Sony a1, and Sony a7s III.

This brings the Sony a1 to $5,998.

And the Sony A7s III to $2,998.

I’ve included the whole list of eligible products below. If you’re looking to trade in a camera or lens please call us at: 1 (512) 440-1400, or send an email to


The Sony FX3 and FX30 Cameras had major updates released today. The Sony FX3 is being updated to version 3.0 (You can find it here). While, The Sony FX30 is updating to version 2.0 (located here). Here’s what the updates include.

You can now record in 4K DCI on both cameras. This is useful for when you want a little wiggle room in your framing, but still have to deliver a 4K product.

Both Cameras now also have the ability to shoot in true 24p. This makes the FX3 and FX30 more attractive B-cam options for you higher end cinema cameras. Now if you need a true 24p frame rate for you delivery the FX3 and FX30 are capable of doing so.

Also they’ve added 1.33x and 2.0x anamorphic desqueeze in camera. A powerful tool for framing with anamorphic lenses. However, they’ve left out 1.5x and 1.8x squeeze factors from the camera. In addition the 2.0x has 2.39:1 visual markers to help with framing. Without this a 2.0x anamorphic on a 16:9 sensor would be incredibly wide.

They’ve also added Sony Creators’ App support for the cameras, and more options for programing S&Q modes. All around a great update for the cameras.

However, Be ready to re-do you settings and configurations, as this update may reset some of those settings. Especially if you’re updating from an older version of the Sony FX3 software like version 1.01 or early. Updating from version 1.01 or earlier will factor reset your camera due to a file structure change.


The Canon R5C Firmware update makes it Netflix Approved. The update comes with a host of image improvements, as well as operating improvements making the camera a great budget option for a Netflix approved camera.


Canon has added a host of features to the Canon R5C. The biggest feature that I noticed is the battery saver mode for shooting 4K video. Canon is claiming that they’ve improved the battery usage by 30% while shooting in 4K mode. This is a huge deal for a camera that has been having battery capacity issues since release. People have been getting up to about 60 minutes on their Canon LP-E6N batteries, and with this improvement you can expect to get around 80 minutes per battery. If you pair this with a Canon BG-R10, which allows you to use two Canon LP-E6N batteries at the same time, you can expect around 2 hours and 30 minutes of 4K shooting.

The Canon R5C is also receiving updates to the usability of it’s 180 shooting mode when paired with the Canon RF 5.2mm L Dual Fisheye lens. In addition to this, Canon is claiming overall image improvements, and getting Netflix’s stamp of approval shows this.

You can download the Canon R5C Firmware Version here.


Canon has also released a firmware update for their top of the line photography cameras. This update has added the feature for the Canon R5 to use the internal IBIS to shoot higher resolution photos. By moving the sensor around the camera has the ability to shoot around a 400 megapixel photo file for when incredibility sharp images are needed. Additionally, this update adds a few file transfer features, such as cropping images while transferring, and automatic file protection during transfer.

You can download the CANON R5 Firmware Version 1.8.1 here.

The Canon R3 is receiving a new panning assist function, and 10 way facial tracking. The 10 person facial tracking allows the user to select up to 10 people for the Canon R3‘s auto focus to focus on over anyone else in the scene allowing more accurate tracking, and removing external variables. The new panning assist is designed to clean up motion blur moving objects, when the camera is moving with them at lower shutter speeds.

You can download the CANON R3 Firmware Version 1.4.0 here.

CANON CN-E Flex Zoom 14-35mm T1.7 and 31.5-95mm T1.7

CANON CN-E Flex Zoom 14-35mm T1.7 and 31.5-95mm T1.7

Canon has announced two new additions to its cinema lens lineup – the CN-E Flex Zoom 14-35mm T1.7 PL/EF and the CN-E 31.5-95mm T1.7 PL/EF lenses. These new lenses are designed for use with Super 35mm cameras and are part of Canon’s popular Cinema EOS System.

The CN-E 14-35mm T1.7 PL/EF lens is a wide-angle zoom lens that offers a focal range of 14-35mm. It features a fast T1.7 maximum aperture throughout the zoom range, making it ideal for low-light shooting situations. The lens also features Canon’s innovative Flex Zoom System, which allows for smooth and precise zooming. The lens is also compact and lightweight, making it easy to handle and perfect for handheld shooting.

The CN-E 31.5-95mm T1.7 PL/EF lens, on the other hand, offers a longer focal range of 31.5-95mm. Like the CN-E 14-35mm lens, it also features a fast T1.7 maximum aperture throughout the zoom range, as well as Canon’s Flex Zoom System. The lens is designed to deliver exceptional optical performance, with minimal distortion and high contrast. It’s also compact and lightweight, making it easy to handle and perfect for handheld shooting.

Both lenses feature a rugged, durable design, with weather-resistant construction that can withstand challenging shooting conditions. They also feature focus and zoom markings on both sides of the barrel, making them easy to use with a variety of different rigs and setups.

Releasing along side these lenses are the new Relay kits. The Canon RL-F1 and RL-F2 allow for the new CN-E’s to be converted to Full Frame lenses. Canon is also offering the Canon RL-S1 and RL-S2, allowing you to convert your lenses back to Super 35. These allow the new CN-E 14-35mm, and CN-E 31.5-95mm to fit which ever sensor size is needed for your project.

In addition to the new lenses, Canon has also announced updates to its Cinema EOS camera lineup, including the EOS C300 Mark III and EOS C70 cameras. The updates include support for the new CN-E 14-35mm and CN-E 31.5-95mm lenses, as well as improvements to autofocus performance and other features.

Overall, the new CN-E 14-35mm and CN-E 31.5-95mm lenses are exciting additions to Canon’s cinema lens lineup, offering exceptional optical performance and innovative features that will be appreciated by filmmakers and videographers. Whether you’re shooting a feature film or a corporate video, these lenses are sure to deliver the high-quality results that Canon is known for.