Canon just announced Instant Rebates for Cinema Primes & Cinema Zooms:

Canon Cinema Primes:

$300 Instant Rebate Per Lens

CN-E14mm T3.1 L F $5220 – $300 Instant Rebate = $4920
CN-E24mm T1.5 L F $5220 – $300 Instant Rebate = $4920
CN-E35mm T1.5 L F $4950 – $300 Instant Rebate = $4650
CN-E50mm T1.3 L F $4950 – $300 Instant Rebate = $4650
CN-E85mm T1.3 L F $4950 – $300 Instant Rebate = $4650
CN-E135mm T2.2 L F $4950 – $300 Instant Rebate = $4650

Cinema Prime Packages:

3 Cinema Primes Package:
Buy (3) prime lenses get $900 for the bundle and $300 for each lens = $1,800.00
CN-E24mm, CN-E50mm, & CN-E85MM
$15120 – $1800 = $13,320

4 Cinema Primes Package:
Buy (4) prime lenses $1600.00 for the bundle and $300 for each lens = $2,800.00

5 Cinema Primes Package: 
Buy (5) prime lenses $2500.00 for the bundle and $300 for each lens = $4,000.00
CN-E14mm, CN-E24mm, CN-E50mm, CN-E85mm, CN-E135mm
$25,290 – $4000 = $21,290

6 Cinema Primes Package:
Buy (6) prime lenses $3000.00 for the bundle and $300 for each lens = $4,800.00
CN-E14mm, CN-E24mm, CN-E35mm, CN-E50mm, CN-E85mm, CN-E135mm
$30,240 – $4800 = $25,440

Compact Cinema Zooms
$1000 Instant Rebate 
CN-E15.5-47mmT2.8 L SEF $23,275 – $1000 Instant Rebate = $22,275
CN-E30-105mmT2.8 L S EF $23,275 – $1000 Instant Rebate = $22,275
CN-E15.5-47mmT2.8 L SP PL $23,275 – $1000 Instant Rebate = $22,275
CN-E30-105mmT2.8 L SP PL $23,275 – $1000 Instant Rebate = $22,275
CN-E15.5-47MMT2.8 L SP/MOD $23,875 – $1000 Instant Rebate = $22,875
CN-E30-105MMT2.8 L SP/MOD $23,875 – $1000 Instant Rebate = $22,875

Top End Cinema Zooms
$2000 Instant Rebate
CN-E14.5-60mm T2.6 L S EF $42,750 – $2000 Instant Rebate = $40,750
CN-E30-300mmT2.95-3.7 LS EF $44,650 -$2000 Instant Rebate = $42,650
CN-E14.5-60mmT2.6 L SP PL $42,750 – $2000 Instant Rebate = $40,750
CN-E30-300mmT2.95-3.7 L SP PL $44,650 -$2000 Instant Rebate = $42,650