At Texas Media Systems our goal is to help you get the equipment you need, when you need it. Chris Brank is the founder and CEO of Let People See, a video production agency based in South Carolina. His business has utilized the leasing options we have to get the gear he needs or to simply add another tool to his kit. Let People See just won a Gold American Advertising Federation award for a mini-doc that was shot in the Congo that you can watch here. We took the time to chat with Chris about how he got started, his business and more.
What’s your earliest memory of filmmaking or the moment you knew you wanted to pursue this as a career?
Chris: It might not be the earliest moment, but back in 2012 I was planning a trip to Lima, Peru. I had been shooting fun little promos and corporate work, some of them profitable, but I decided it was time to shoot for the moon. Canon announced the Canon C100 and one of the first stores in the U.S. to get one was this place called Texas Media Systems. I struck up a conversation with Leroy and we worked for weeks to get one of the very first Canon C100’s shipped to me before my Peru trip. The giant box was delivered the night before the flight, and the whole week in Lima I only brought it out of the case twice! I said I was terrified to get it dirty, but secretly I didn’t even know how to use the thing. Three Canon C100’s later (along with two Canon 5D Mark IV’s, a Canon 1DX Mark II, two Canon C300 Mark II’s, and four Canon C200’s), I still don’t know how to use them to their full potential. But along the way, I’ve found team members who are way better than I am.
Your company Chris Brank Films started in 2011 and you recently transitioned to a new banner, “Let People See.” Can you talk about some of the projects you started working on and what’s the story behind “Let People See.”
Chris: I never liked working alone! And so even as “Chris Brank Films” it would always be “Hi, I’m Chris, and this is Taylor, David, John, Lauren….” And because of the team approach, nothing was ever just a “Chris Brank” film. I was thrilled to change the name! After many nights on godaddy.com, we finally found something that resonated with what we do. We “let people see” the awesome things our clients are doing! And Let People See was born. Or…registered.
As an independent filmmaker with a small team, expenses must be very important. You’ve leased quite a bit of equipment with us, can you talk about how that’s been a benefit to your company and being able to grow?
Chris: Absolutely! Payroll is tough – cash flow is of utmost importance. We’ve often got 2-4 shoots happening at the same time. And as we’ve continued to grow, I can’t tell you how many emails I’ve sent to Leroy along the lines of: “We’ve got 20 shoots over the next 3 months and we need another camera and another set of lenses. Can you get it here by next Tuesday?” The leasing options are fantastic because we usually don’t have the money until after shoots are wrapped, but we need the gear to accomplish the shoots. Leasing gives us no hesitation to grab gear at 0% or incredibly low interest rates. We know we can get the gear and get the job done!
What would you tell people who may be hesitant about the lease to own program?
Chris: Cash flow is what can make or break a business. There’s so many 0% options or incredibly low interest rate options through Texas Media Systems (we’ve found the 36 month with 1.9% interest to be a sweet spot), it’s a no-brainer for us to split up the cost of equipment. “Spend it all now” or “split it up over time”… seriously, it’s a no-brainer when interest rates are ridiculously low.
What’s in your arsenal right now? Do you have any must-have lenses or cameras you can’t live without now? Any favorites to shoot with or your team’s favorites?
Chris: Right now, each of our kits has two Canon C200’s, a Canon 5D Mark IV on a DJI Ronin-M, and a full set of Canon L primes and zooms (24mm 1.4L, 35mm 1.4L, 50mm 1.2L, 85mm 1.4IS, 100mm L Macro, 24-105mm 4.0L II, 70-200mm 4.0L IS, 16-35mm 4.0L IS, 100-400mm II). We’ve got two of those kits, and also two C300 Mark II’s. For stills, we’ve got a 1DX Mark II and we’re working on building another Canon L lens set. We’re also traveling with Quasar Science bulbs that we bought through Texas Media Systems…those have been game-changers!
Can you talk about the approach to a project “Let People See” takes and how having the varied equipment helps you make the best product for a customer.
Chris: We really serve as a video factory for agencies and brands. They tell us what they want, we make it happen. We’re incredibly involved on the execution side, so takes plenty of crew and plenty of gear. With equipment like DSLRS, Canon C200’s, and Canon C300 Mark II’s, we’re able to work on a wide range of production levels. The Canon C200’s are used on 95% of the work (with the .mp4 codec on beautifully inexpensive SD cards), but they have the ability to step up to RAW if the project calls for it.
What are you working on now that you can share with us?
Chris: At any given time we’ve got 10-20 projects in the works, the juggle is half the fun! Some of the most exciting projects right now are an upcoming conference in Minneapolis, some tourism work in the mountains of North Carolina, and a trip to Toronto for an awesome scrap metal company.
Why do you keep coming back to Texas Media Systems?
Chris: The customer service is exceptional. We’ve been able to get everything we need exactly when we need it for seven years straight. The access to a real person on the phone in under 30 seconds is getting harder and harder to find! There are plenty of suppliers closer to us in South Carolina, but when you find someone you trust, it doesn’t matter where they are. I trust Texas Media Systems, and they go above and beyond to retain that trust. That’s what matters!
Take a look at Let People See’s demo reel that was shot on Canon.
You can see more of Let People See’s work by visiting their website www.letpeoplesee.com. If you’re looking for equipment for your company, give us a call at 512-440-1400 to speak with a sales rep today!
Canon has introduced two new telephoto zoom lenses, the Canon EF 70-200mm f/4L IS II USM and Canon EF 70-200mm f/2.8L IS III USM.
The new lenses serve advanced amateur and professional photographers in a variety of applications and solutions including wildlife, landscapes, portrait and sports photography. Canon EF 70-200mm focal-length lenses are a popular option for photographers in need of a long zoom range that maintains a relatively compact design. In addition, these updated lenses inherit the same overall build-quality and ruggedness photographers have come to expect from the Canon EF L-series line of lenses.
“At the core of image capturing, Canon believes the lens is just as important as the camera. A seamless relationship between the two allows photographers to produce emotion-evoking and timeless images,” said Kazuto Ogawa, president and chief operating officer, Canon U.S.A., Inc. “Canon is excited to offer photographers two distinct options in the 70-200mm focal-length, continuing to further expand our optics heritage.”
The new Canon EF 70-200mm f/2.8L IS III USM is an ideal lens for professional photographers who shoot with the Canon 1D and 5D series of DSLR cameras. The inclusion of Air Sphere Coating (ASC) technology helps to reduce flaring and ghosting, and suppresses the reflection of light.
Additional noteworthy features of the Canon 70-200mm f/2.8L IS III USM include:
Optical Image Stabilizer up to 3.5 shutter speed stops of correction
Fluorine coating on front and rear elements helps to reduce smears and fingerprints
Inner focusing system with Ring Ultrasonic Motor
One fluorite lens and five UD lenses helps to provide high-image quality
Minimum focusing distance of 1.2m (3.9ft)
Lens features 23 elements in 19 groups
Circular eight blade aperture
The Canon 70-200mm f/2.8L IS III is scheduled to begin shipping in August 2018 for an estimated retail price of $2,099.00.
Host Jem Schofield gives an overview of the Canon C200 and C200B digital cinema camera systems. This episode explains the differences and similarities of the two models, takes a look at the design features, external accessories, sensor, processors, recording capabilities, touchscreen LCD, electronic viewfinder, inputs and outputs. Get familiar with the location and functions of the camera’s buttons, dials and controls.
Setting Up for Shooting – Part 1
In this episode, host Jem Schofield explains the Function (FUNC) button controls, examining White Balance, Iris and Shutter control, and the options when adjusting white balance, shutter, gain and aperture to achieve great results.
Setting Up for Shooting – Part 2
Explore some of the key Menu features and how to set up the Menu for your projects. Host Jem Schofield looks at buttons, dials and switches, activating LUTs, saving and loading camera settings, time code, video outputs, assignable buttons, the Status menu, My Menu features, and more.
Host Jem Schofield explains the audio recording and monitoring capabilities of the Canon EOS C200 and C200B cameras. He walks you through setting up either 2-channel or 4-channel recording, and shows how to adjust and monitor the microphone levels using the Mic terminal, XLR inputs and camera body microphone.
Shooting with the Camera
In this video, host Jem Schofield demonstrates strategies for shooting with the Canon EOS C200 and C200B for best results. He goes in-depth about shooting with the cameras including the Focus Guide, focus assistance functions, recording formats (Cinema RAW Light/MP4), Color Space, Gamma and Custom Pictures/HDR settings, HDR/LUT options, exposure recommendations using the waveform, proxy recording, and more.
Dual Pixel CMOS Autofocus Features
In this video, host Jem Schofield demonstrates the key features of Dual Pixel CMOS Autofocus and touchscreen control of autofocus to get you ready for shooting with this important camera option.
Special Recording Modes & Browser Remote
Take a close look at Special Recoding Modes and explore the options for remote control operation of Canon’s EOS C200 and C200B camera systems. Host Jem Schofield takes a close look at slow motion recording options based upon recording format. Also, look at how to remotely operate the cameras when they are out of reach by using the Browser Remote feature and a computer, smartphone, or tablet.
Cinema RAW Light & Post Production
Host Jem Schofield is joined by post-production experts Loren Simons and Nicholas Recano to explore the best practices for working with Cinema RAW Light in a variety of post-production workflows including Cinema RAW Development software, BlackMagic Design DaVinci Resolve, and Avid Media Composer. Also, visit Canon Burbank’s DI Suite to examine at the intricacies of finishing a project with an OpenEXR/Aces finish using SGO’s Mistika color grading and finishing system.
Canon USA announced an expansion to their Cinema EOS Line in a press release this morning, the EOS C200 and EOS C200B. We had a chance to get our hands on this camera before the announcement and made this video breaking down the major features and innovations:
The EOS C200 Digital Cinema Camera is a “ready-to- go” production camera that comes with a built-in electronic viewfinder and an array of accessories including a 4-inch touch screen LCD monitor, a versatile handle and ergonomic handgrip. The camera can record internal 4K RAW to a CFast™ 2.0 card in our new Cinema RAW Light format without compromising detail, as well as 4K UHD and Full HD in MP4 format to SD cards. The 8.85 Megapixel Super 35mm CMOS sensor, 13 stops of dynamic range, Dual Pixel CMOS AF, full compatibility with Canon EF-mount lenses, and HDR capability help make the EOS C200 ideal for film, documentary and television production, corporate and event videography, and newsgathering.
The EOS C200B version comes as a standalone camera body, excluding the built-in electronic viewfinder, LCD monitor, handle and handgrip. This will allow the user the flexibility to customize the camera with a wide range of accessories to fit their specific needs. The EOS C200B’s smaller form factor allows it to be used in tighter spaces, and more easily attached to a gimbal or drone.
Canon’s announcement included the pricelist of $7,499.00 for the C200 and $5,999.00 for the EOS C200B models. Though Canon’s popular 0% Financing Promotion for its Cinema EOS Line has not yet been extended to include the C200 or C200B, even with standard financing you should be able to own one for under $200/month (either model). You can join our waitlist on each individual product page, or check out the press release or on the Canon website. Below is a video shot on the C200: From Dock to Dish.
In the standing Cinema EOS tradition, Canon has released a new film to showcase its camera; check out its new C700 4K film, The Calling. Be sure to change the quality settings on the embedded video to 4K (2160p) to really see the Canon Cinema difference. The new camera’s low light capabilities really shine in the film.
MELVILLE, N.Y., October 28, 2016 – Canon U.S.A. Inc., a leader in digital imaging solutions, is proud to announce that Academy Awardâ winners Leonardo DiCaprio and Fisher Stevens chose Canon EOS Digital Cinema cameras and lenses, including the Cinema EOS C300 Mark II camera, for their new documentary Before the Flood. Directed by Stevens and produced by DiCaprio, the film presents a riveting account of the dramatic changes now occurring around the world due to climate change, as well as the actions individuals and society can take to help prevent catastrophic disruption on our planet. Before the Flood premieres on National Geographic Channel this Sunday, October 30th at 9 pm ET/8 pm CT in 171 countries and 45 languages. Coinciding with the television premiere, Before the Flood will also be released commercial free on a number of digital and streaming platforms around the world, including NatGeoTV.com and Nat Geo TV Apps.
The two filmmakers, known for their environmentally themed documentaries, joined forces for Before the Flood’s two-year production, which follows U.N. Messenger of Peace DiCaprio as he travels to five continents and the Arctic speaking to scientists, world leaders, activists and local residents to gain a deeper understanding of the complex issue of climate change and investigates concrete solutions to the most pressing environmental challenge of our time.
“Canon is honored to have been selected as the camera and lenses of choice in the creation of this documentary,” said Yuichi Ishizuka, president and COO, Canon U.S.A., Inc. “Viewers will see on Sunday, with the clarity of the imagery produced with Cinema EOS products, a compelling picture of the current environmental conditions around the world.”
To capture the stunning visuals of the documentary, cinematographer Antonio Rossi relied on a mix of Canon EOS Digital Cinema cameras. He began production with the EOS C500 and EOS-1D C Digital Cinema Cameras, the latter often rigged to a handheld camera stabilizer. They shot portions of the documentary in RAW 4K using the EOS C500 camera in conjunction with an external recorder.
When the EOS C300 Mark II camera was introduced, the production adopted it as their new “A” camera. “The switch to the C300 Mark II camera was seamless and easy, and we were happy to have on-board 4K recording as well as extended color gamut options,” Rossi said. “Overall, we found that Canon Cinema EOS cameras were the perfect tools for this project, as they enabled us to shoot in a variety of configurations while maintaining a consistently beautiful look and image quality.”
Before the Flood mixes interviews with some of the most influential world leaders, with chilling but beautiful footage from locations impacted by our changing global climate. Rossi and his team traveled north of the Arctic Circle to Greenland and to Canada’s Baffin Island to show the rapid ice melts, as well as to Sumatra to capture some palm oil farmers burning rain forest habitat, among other shooting locations.
Rossi primarily outfitted his cameras with the Canon CN-E 30-105mm T2.8 compact zoom lens and the CN-E 17-120mm T2.95-3.9 CINE-SERVO lens.
“Before the Flood is vital viewing for anyone who has any doubts about humanity’s role in global climate change,” Rossi said. “Working with Fisher Stevens and Leonardo DiCaprio on the film was a magical and elucidating journey.”
For more information about Canon Cinema EOS cameras and lenses, please visit the Canon U.S.A. website at cinemaeos.usa.canon.com
About Canon U.S.A., Inc.
Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions to the United States and to Latin America and the Caribbean (excluding Mexico) markets. With approximately $31 billion in global revenue, its parent company, Canon Inc. (NYSE:CAJ), ranks third overall in U.S. patents granted in 2015† and is one of Fortune Magazine’s World’s Most Admired Companies in 2016. Canon U.S.A. is committed to the highest level of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all of the products it distributes. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. In 2014, the Canon Americas Headquarters secured LEED® Gold certification, a recognition for the design, construction, operations and maintenance of high-performance green buildings. To keep apprised of the latest news from Canon U.S.A., sign up for the Company’s RSS news feed by visiting www.usa.canon.com/rss and follow us on Twitter @CanonUSA. For media inquiries, please contact email@example.com.
“Chris Clarke was the DoP on the shoot and he was using the EOS C700, which was a pre-production version and I think the only one in the world at that time. In a project of this size I have to distance myself from the kit and concentrate on directing. It’s all about finding the right people for the job and Chris and I had worked on an RNLI project before and got on really well. Plus I liked his approach. If you have got an ambitious shot list, actors and a performance you don’t want to be bogged down with the technical. That’s really important and that’s why Chris was brought in.” – Clive Booth
Download the new V18.104.22.168.00 firmware to avoid any issues with your F-stops in the future. Click here and scroll to the bottom of the page- Click Firmware to download the new firmware for Mac OS or Windows.
The Canon C100 Mark II is now in stock at Texas Media Systems.
Canon announced today their new flagship cinema camera: the EOS C700. This shoulder-mounted cinema camera features a Super 35mm 4.5K sensor and 15 stops of dynamic range with rolling shutter. There is also a global shutter option for the C700 with 14 stops of dynamic range (global shutter available for PL Mount only). Canon’s famous Dual Pixel AF is present in the C700, along with built-in ND Filters.
The Canon EOS C700 is capable of internal 10-bit 4K recording up to 59.94 in XF-AVC. For the first time in a Canon camera ProRes is a recording option, giving users 10-bit 422HQ in 4K at 30fps and ProRes 4444 at 12-bit in 2K. The C700 internally records to CFast 2.0 Cards, and an SD card slot for recording XF-AVC proxies, photos (JPEG), custom pictures, metadata, menus and more. There is also an optional Codex CDX-36150 external recorder that attaches to the back of the C700 via the V-Mount plate. Recording to the CDX-36150 enables 4.5K RAW up to 100fps and 4K RAW up to 120fps. Users can also record 4K ProRes at 60fps and 2K/HD ProRes up to 120fps in 10-bit, along with 12-bit ProRes 444 XQ at 60fps.
4096×2160 YCC422 10 bit/3840×2160 YCC422 10 bit
2048×1080 YCC422 10 bit/1920×1080 YCC422 10 bit
2048×1080 RGB444 12 bit/1920×1080 RGB444 12 bit
2048×1080 RGB444 10 bit/1920×1080 RGB444 10 bit
Bit Rate: 810/440/410/310/225/210/170/160/ 90Mbps Intra-frame
50 Mbps Long GOP